Digital Marketing Specialist

I build websites that
actually convert.

Conversion-focused marketing specialist with hands-on experience building, optimizing, and scaling business websites. From full-site migrations to high-converting landing pages — I combine front-end development, UX optimization, and analytics to drive real results.

View Projects My Experience Available for projects

Recent Impact

Measured results from the OV Church SEO migration.

First month post-launch vs. the month prior — Squarespace to WordPress migration + SEO campaign.

+44%
Impressions
3.58K → 5.14K
+20%
Clicks
197 → 237
−1.2
Avg. Position
9.5 → 8.3 (better)
0
SEO Loss
Through migration

Experience

Building, migrating, and optimizing websites that drive business outcomes.

Digital Marketing Specialist Oct 2025 – Present

Multiply the Church Inc — Norfolk, VA

Web Development & Conversion

  • Led full migration of OV Church website from Squarespace to WordPress, resolving database and server-side issues for a seamless transition
  • Rebuilt and expanded site architecture (22+ pages), improving navigation, content structure, and user flow
  • Designed and launched conversion-focused landing pages in GoHighLevel, improving funnel clarity and lead capture potential
  • Collaborated on Coalescence Coffee brand rebuild, resolving global font errors caused by a platform update during the redesign finalization phase

Performance & Technical

  • Implemented on-page and technical optimizations (metadata, structure, accessibility) to enhance site performance and visibility
  • Diagnosed and resolved indexing and integration issues using SearchAtlas and custom configurations
  • Authored 300+ lines of custom CSS to resolve tablet breakpoint issues on Table Church, delivering a consistent multi-device experience

Infrastructure & Systems

  • Managed DNS configuration and hosting environments, resolving domain and email deliverability issues
  • Configured DKIM authentication across 7 client domains, securing email deliverability and protecting against domain spoofing
  • Maintained Joomla-based client websites, performing platform updates and security patches
  • Bypassed server-side limitations using custom configuration (user.ini), enabling third-party integrations and platform functionality

Analytics & SEO

  • Led ongoing SEO campaigns across ov.church and multiplythechurch.com, driving measurable gains in impressions, clicks, and search position
  • Conducted keyword and content research to support site structure and content planning
  • Used Google Analytics and Search Console to monitor performance and inform optimization decisions

Additional Experience

Warehouse Worker — W.C. Carpenter LLC May 2024 – Aug 2024

Installation logistics and job site operations in fast-paced environments.

Lifeguard — Ocean Breeze Waterpark 2021 – 2023

Emergency response, situational awareness, and high-pressure communication.

WordPress (Elementor), GoHighLevel (Funnels & CRM), Landing Page Optimization, UX/UI Design, CRO

HTML, CSS, Joomla, Website Migration, DNS & Hosting, DKIM/Email Authentication, Performance Optimization

Google Analytics, Search Console, Keyword Strategy, Technical SEO, SEO Campaigns

WordPress, Elementor, GoHighLevel, Joomla, SearchAtlas, Google Analytics, Search Console

Bachelor of Business Administration Expected May 2027

Virginia Wesleyan University

Languages: English (Fluent), Spanish (Conversational)

Projects

Real work, measurable results.

OV Church — Multiply the Church

Case Study

Full Site Migration & SEO Campaign — Squarespace to WordPress

Led the complete migration and rebuild of a 22+ page church website, resolving database issues, expanding site architecture, and launching conversion-focused landing pages through GoHighLevel. Followed with an ongoing SEO campaign that produced measurable gains within one month post-launch.

+44%
Impressions
3.58K → 5.14K
+20%
Clicks
197 → 237
−1.2
Avg. Position
9.5 → 8.3
  • Migrated from Squarespace to WordPress with zero SEO loss through the transition
  • Rebuilt 22+ page site architecture with improved navigation and content structure
  • Launched GoHighLevel landing pages for funnel clarity and lead capture
  • Executed ongoing on-page and technical SEO, moving the site deeper into Page 1 average positioning
View live site

Gleaton Construction

Case Study

Full Website Rebuild & Ongoing SEO — Custom HTML/CSS/JS

Replaced an underperforming WordPress site with a high-performance custom build designed from scratch around conversion and lead generation. Sustained SEO work has driven measurable organic growth post-launch.

38
Leads
Since Aug 2025
+39%
Clicks
41 → 57
−12.5
Avg. Position
39.4 → 26.9
  • Built a custom HTML/CSS/JS site replacing the previous WordPress build
  • Designed conversion-focused service pages and CTAs to support lead generation
  • Built a custom lead monitoring dashboard to track organic performance and capture funnel metrics
  • Implemented structured data and SEO-friendly architecture for search visibility
  • Sustained SEO work drove impression growth (6.38K → 18.4K) and significant avg. position gains
Contributed to securing a 5-figure client project

View live site

Other Recent Work

  • Custom Lead Monitoring Dashboard Real-time lead tracking & funnel analytics for Gleaton
  • Coalescence Coffee — Brand Rebuild Finalization Resolved global font errors from a platform update
  • Table Church — Tablet Responsiveness Fix 300+ lines of custom CSS for multi-device consistency
  • DKIM Authentication — 7 Client Domains Email deliverability & anti-spoofing protection
  • Joomla Site Maintenance Platform updates & ongoing client support

Let's work together.

Open to opportunities in digital marketing, web development, and CRO.

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