Digital Marketing Specialist

I build websites that
actually convert.

Conversion-focused marketing specialist with hands-on experience building, optimizing, and scaling business websites. From full-site migrations to high-converting landing pages — I combine front-end development, UX optimization, and analytics to drive real results.

View Projects My Experience

Experience

Building, migrating, and optimizing websites that drive business outcomes.

Digital Marketing Specialist Oct 2025 – Present

Multiply the Church Inc — Norfolk, VA

Web Development & Conversion

  • Led full migration of OV Church website from Squarespace to WordPress, resolving database and server-side issues for a seamless transition
  • Rebuilt and expanded site architecture (22+ pages), improving navigation, content structure, and user flow
  • Designed and launched conversion-focused landing pages in GoHighLevel, improving funnel clarity and lead capture potential

Performance & Technical

  • Implemented on-page and technical optimizations (metadata, structure, accessibility) to enhance site performance and visibility
  • Diagnosed and resolved indexing and integration issues using SearchAtlas and custom configurations
  • Developed custom CSS solutions for tablet and mobile responsiveness across devices

Infrastructure & Systems

  • Managed DNS configuration and hosting environments, resolving domain and email deliverability issues
  • Bypassed server-side limitations using custom configuration (user.ini), enabling third-party integrations and platform functionality

Analytics & Strategy

  • Conducted keyword and content research to support site structure and content planning
  • Used Google Analytics and Search Console to monitor performance and inform optimization decisions

Additional Experience

Warehouse Worker — W.C. Carpenter LLC May 2024 – Aug 2024

Installation logistics and job site operations in fast-paced environments.

Lifeguard — Ocean Breeze Waterpark 2021 – 2023

Emergency response, situational awareness, and high-pressure communication.

WordPress (Elementor), GoHighLevel (Funnels & CRM), Landing Page Optimization, UX/UI Design, CRO

HTML, CSS, Website Migration, DNS & Hosting, Performance Optimization

Google Analytics, Search Console, Keyword Strategy, Technical SEO

WordPress, Elementor, GoHighLevel, SearchAtlas, Google Analytics, Search Console

Bachelor of Business Administration Expected May 2027

Virginia Wesleyan University

Languages: English (Fluent), Spanish (Conversational)

Projects

Real work, measurable results.

Gleaton Construction

Case Study

Full Website Rebuild — Custom HTML/CSS/JS

Replaced an underperforming WordPress site with a high-performance custom build, designed from scratch around conversion and lead generation for a construction company.



View live site →

OV Church — Multiply the Church

Case Study

Full Site Migration & Rebuild — Squarespace to WordPress

Led the complete migration and rebuild of a 22+ page church website, resolving database issues, expanding site architecture, and launching conversion-focused landing pages through GoHighLevel.

View live site →

Let's work together.

Open to opportunities in digital marketing, web development, and CRO.

Email LinkedIn Resume